In preparation for soon-to-be-born first child, Nate and I decided to finally buy a new car! We’ve been a single-car family for awhile now, but one car just wasn’t cutting it anymore. We decided on the 2011 Hyundai Elantra because it was a good price, gets excellent gas mileage and has an outstanding warranty. Choosing the car was easy, but actually buying it was a whole different story. We experienced the cliche dishonesty and manipulation that car dealerships are known for, and spoke with several dealerships before finally finding an honest salesperson willing to actually listen to us instead of railroading our priorities.
If you’re thinking about buying a car, I highly recommend you do your research beforehand so you don’t get taken advantage of. In his new book, Inside the Minds of Car Dealers: How to Buy Your Next Car Without Fear, car salesman Ray Lopez reveals the dirty details and questionable sales practices that car dealerships employ. Ray used to be the typical salesperson, squeezing every last dollar out of customers until the day his manager berated him for cutting a fair deal – for his own brother! Ray said goodbye to all the manipulation and got a new job at an honest, reputable dealership where he could stop pushing customers’ buttons and start helping people find the car of their dreams.
In Inside the Minds of Car Dealers, Ray Lopez covers the dos and don’ts of car-buying, giving an honest explanation of the process from the car dealer’s point of view. He covers the psychological aspects as well as details of car dealers’ bonuses, timing and incentives, along with long-term advice on car value and options. He also discusses internet research extensively, as knowledge can be your greatest asset in the car-buying experience. Most importantly, he guides readers through the entire sales process and gives customers clear cues so they can understand when they’re being treated fairly versus when should walk out – and not look back!