Writing is my favorite thing to do. As a blogger, it's something that I do almost every single day and it's a craft I've woven into my profession as a marketing consultant. It seems that many bloggers forget about the writing aspect of their posts in the midst of all the photos, videos, product reviews and sponsored “conversations” that we have available. I know I've been guilty of this. That's why I enjoy my Friday Flashback posts so much; They give me the opportunity to focus only on the story and thoroughly explore one small window in time without any of the extra stuff.
I've attended numerous writers' conferences and taken story development courses and seminars, but this book is by far the most concise and thorough explanation of story crafting that I've seen. Story Engineering lays out the six essential elements of a story: concept, character, theme, story structure, scene execution and writing voice. Just about everyone gets one or two of these aspects spot-on, but bringing them together takes skill and devotion. As the author explains, “You can be the best writer of sentences on the planet, but if you don't understand story and the structure that makes it work, you'll have to settle for love letters and poetry.”
I would highly recommend Story Engineering to anyone who writes either casually or professionally. The author lays out the essential elements of a story in a manner that's easy to understand and relate to, even for those who have no formal schooling in the subject. Whether you're looking to get published or just want to express yourself better in a journal or blog post, Story Engineering can help you find the words you're looking for.
Disclaimer: I received a free copy of this book from BookSneeze to facilitate my review. All opinions are my own.