*according to an extremely unscientific and probably inaccurate poll of my internet acquaintances.
I love being a millennial mom. As much my generation gets blamed for the “mommy wars,” the fact is that we are an outspoken group of (sorta) young people who aren't afraid to experiment and exchange ideas. Instead of Googling questions, I gather a group of pals. We talk about the weird stuff and get totally open, honest feedback. Which is how this whole “no underpants” pandemonium got going.
Below is a screencap of our recent convo. Names and faces have been blurred to protect the pantie-less.
For the record, I don't actually know who that is in the picture. But I think she's gorgeous, underwear or no.
Seems people have strong opinions about undergarments. What got me on this topic in the first place is an email I received from Cottonelle last week. I'm now working with the brand on a “Go Commando” initiative to let America know that Cottonelle has CleanRipple texture to get everyone clean, imparting the confidence needed to go commando. They're even offering up free samples so you can test out the…er…concept yourself.
Here's the REALLY cool part: Cottonelle is teaming up with New Kids on the Block! As the original teen boy band, NKTOB is no stranger to underwear being thrown onstage during performances. We're talking a LOT of underwear. Way too much underwear. So they asked Cottonelle to put an end to the g-string grenades, encouraging concertgoers to “Go Cottonelle, Go Commando” and ditch the dainties at home.
You see? There's the rub. Or in this case, the lack of rub. You can't throw panties if you're not wearing any. Which is kind of completely the point.
I can totally picture a couple recent college grads concocting this campaign up over cocktails. The marketer in me kind of wants to do a high kick on their behalf. But I won't, since high kicks sans underwear could get awkward. Let's all just stick to high fives for now.
I'll be serving as the Cottonelle Correspondent at this weekend's NKOTB concert at The Forum on May 9th. Happy early Mother's Day to me. Attendees that tweet ahead of time with the hashtags #GoCommando, #Entry and their seat number will be entered for a chance to meet NKTOB before the show or win signed NKTOB swag. Those of you at home can also enter to win an all-expense paid trip to meet NKOTB at their hometown performance in Boston on Thursday, June 25 and even dare a friend to go commando. Follow Cottonelle on Facebook, Twitter and Instagram and keep an eye out on the #GoCommando hashtag to keep up with our skivvie shenanigans this weekend!