This is a sponsored post written by me on behalf of OneBar.
I remember the first time I heard the term “super fruit.” I was working as a promoter for a start-up vitamin drink in LA, and the owner wanted all of us to be able to explain the benefits of super fruits to our potential customers.
“Aça-í,” he hung on the last vowel. “It's a super fruit, high in vitamins, minerals and antioxidants.”
The super fruit thing took off from there, and I watched health-conscious Angelenos scramble for years to get their hands on pomegranates, obscure citrus, cranberries and dragon fruit. Broad media coverage and a surge towards more conscious living has Americans thinking about what goes into their body – which is awesome – but it's often been at the expense of nature, as high demand has caused rain forests to suffer and naturally abundant super fruits to go nearly extinct. I'm pretty cautious now when I hear people touting the next big super fruit, making sure to ask questions about sourcing, processing and fair wages.
Baobob: My Current Favorite Super Fruit
All that to say that the next big super fruit is here.
It's called baobob, and it's known for a high content of Vitamin C (up to 6 times more than an orange) as well as high amounts of vitamins B2, B3 and minerals calcium, potassium and phosphorus
It's typically cultivated from the Adansonia tree in drier regions of Africa, where it's used extensively to support the nutritional needs of pregnant and nursing mothers.
Best of all, this super fruit fits in my purse, along with cherries, mangoes and apples.
The best source I've found of this super fruit is called OneBar, which is one full serving of fruit plus the added benefit of baobab. I pack them along with us on trips to the grocery store (apparently, so do a lot of people – check out the OneBar Instagram page to see the bars in action all over the world). They're the perfect snack, and a good way to make sure we all get enough fruit each day. Baobab trees are endangered, but One Bar sources the fruit fair trade to protect the trees from being cut down for water storage, etc.
Oh, and the kids love it! The bars are sweet and gummy, and I'm pretty sure Some Boy and Sidekick think they're tricking me into giving them dessert for snack time.
Just don't mention the health benefits. I won't tell if you don't.