Dear Gucci

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I know I'm not the most loyal customer you have. I'm not always the most fashion-forward trendsetter, and I have a tendency to spill spaghetti sauce on the few designer outfits I do own. And I don't like spending a ton of money on clothes since my wonderful fiance occasionally switches the dryer setting to High so that everything looks like it belongs on a Barbie instead of a normal size 6 (okay so I'm an 8, whatever) woman. BUT, when I set my eye on something and really want it, I get it. This is how I feel about your Gucci Rush perfume.

gucci rush

I've worn Gucci Rush exclusively since I discovered it in high school. For a high school student to develop that kind of dedication to a $70 luxury item really says something. To me, that much money meant two full days of babysitting my neighbor's THREE children, who were each somehow less than a year apart. That's how much I loved Gucci Rush. There's just something enchanting about it. People have literally stopped me in the street to sniff me, insisting on knowing what I'm wearing. The unofficial Gucci Rush Facebook fan page has 957 fans. I'm sure somebody, somewhere, has dedicated a small shrine to Gucci Rush.

So a couple years ago when my friendly Macy's counter girl told me that Gucci Rush was discontinued, I was devastated. She said all of the Gucci Rush had been mysteriously pulled from the shelves and sent back to the warehouse. No warning, no signs, no forwarding address. A loss like this calls for a billboard or, at the very least, a full-page ad. I hit up every boutique perfume shop within a twenty mile radius and spent my life savings ($322, to be exact) stocking up on the now higher-priced “discontinued” Gucci Rush. That supply (plus a bottle graciously tracked down by the afore-mentioned wonderful fiance) has lasted me until now.

As the last few squirts eeked their way out of that final red Gucci Rush box, I turned to the internet to see how much it would cost me to replenish my supply. “This stuff must be like gold now,” I thought, imagining how much the scent of heaven might go for on the black market. Oddly, however, I found it at Sephora. And on Gucci's own website. And on Amazon…for half price. What the hell is going on here? Have I fallen into some sort of bizarro Gucci Rush mind-trap? Nope. Apparently, Gucci yanked the product from department stores nationwide only to later capitalize on the popular perfume through more lucrative retailers.

So I'm spreading the word. Hopefully the many women who have stopped me in elevators/grocery stores/doctor's offices and exclaimed, “Oh my god, is that Gucci Rush? Where did you get that?! I've been looking EVERYWHERE” can now rest easy. It's been a turbulent ride, my friends, but I truly hope that all the other Gucci Rush lovers out there can get past the overwhelming sense of betrayal/confusion and move on to what's really important: Amazon. Where we can now get Gucci Rush for half price.

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10 thoughts on “Dear Gucci”

  1. I hate it when THEY do that to us! My favorite lipgloss from Prescriptives was suddenly discontinued and so was my favorite lip gloss by MAC. WTH!

    I did the same thing with the Prespcriptives as you with the perfume; I hit all online inventory until I'd exhausted it (only 3 tubes worth).

    I have a one word solution for this: Neverbuyingfromtheseguysagain.

    Well, maybe just from MAC…

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  3. Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! http://www.brfinder.net/

  4. So I’m not alone! I have loved Gucci Rush since 1999 when it came out and I was in Middle School. 

    Yes, I felt betrayed/confused, but now I’m so happy to find out I will be able to supply my addiction to this perfume ( I have a couple of bottles and packets of lotion stashed away in case something happens.)  I guess this means I can start wearing it on a daily basis and not just on those special blue moons. 

  5. I ordered Rush from 3 different discount perfumers and they were all FAKE.  I had to resolve one purchase through American Express but be careful before you order – it is not the same and I have worn the real Rush since the 90’s.

  6. I just bought the Gucci Rush at Macy’s, I was told they keep  it in the warehouse and when someone wants it they just go into the system.  It took three days, free shipping and I now have my Gucci.  Like you, I have always loved this fragrance and have received many compliments when I wear it.  So, end of my tale, just wanted to share.

  7. Seriously! I hate when companies pull these shenagins. My SO’s 1st gift to me was a bottle of Gucci 2, which is down to the bottom. I heard the rumors of it’s demise also. Fortunately, that’s not true, but I know of a site that dupes perfumes & the etailer http://www.lovepotionperfume.com will also create dupes (for a price).

    • Thank God for knockoffs, right? I can’t stand it when companies discontinue products I love! It’s like when Costco stops carrying my favorite stuff.

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